Explanation: Sports fans whose hometown or favored teams are not performing well often attach their allegiance to a team that is having or has had more success in the recent past. One such example is the growing number of Seahawks "fans" since the Pete Carroll era began.
Evidence: The Seahawks have 1.2 million followers on Twitter, a number greatly aided by appearances in consecutive Super Bowl games. While some of that can be attributed to the overall growth in active users for Twitter, the rest is likely a selection of new, casual fans.
Why Now: This is big type of story in the lead up to the Super Bowl, as most football fans are either on the Broncos or Panthers bandwagon for the game, and it's probable that some will stay on those bandwagons in future seasons, potentially finding their new favorite team.
Interviews: New Seahawks fan, older Seahawks fan, professor Jedlicka (sport sociologist), professor Lebens (sport law/Seahawk fan with expert understanding).
Format: 500-600 words with photo.
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